
Lindsey found her sweet spot in terms with a keyword difficulty of 70 or lower and a search volume of 5,000 or greater. “I could type in a keyword and see its monthly search volume, who was ranking for it and how we compete against these websites that’s amazing,” Lindsey shares. It was then that she started using Semrush’s keyword research tools. While she was taking guesses, she was missing opportunities to capitalize on what her audience was really searching for online. In 2019, Lindsey realized her content strategy was limited by her own judgement on the best topics and workout titles. In year three of business, I asked myself: I have all this existing content, how do I start making money?” Solution: Keyword Research and SEO Optimization “I spent 80% of my time creating content I thought people liked.
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Three years later, she found herself with a site full of high-quality, useful content that wasn’t bringing in any revenue.
#Lindsey nourish move love for free#
While most fitness professionals were selling DVDs with workout plans or access to their apps and online platforms, Lindsey went off the beaten path: she decided to offer all her workouts for free and monetize them with ads - much like recipe bloggers.Īfter launching the website, Lindsey started publishing as many workout posts and videos as she could. Nourish Move Love was founded in 2015 when its owner, Lindsey Bomgren, set to turn her side hustle of teaching group fitness classes into a popular online resource for women. Business Challenge: monetize a website full of content that lacked traction The publication’s target audience is busy women and moms seeking to fit in quick and effective workouts at home with a set of dumbbells. Fitness trainer and NML founder Lindsey Bomgren is passionate about making fitness free and accessible to all women. Start your fun fitness journey now! Your vibe attracts your tribe - Invite friends and meet Stacey at the barre!.Nourish Move Love is a health and fitness website that shares free at-home workouts and workout plans. She encourages her students to listen to their bodies, make the workout work for them and provides safe modifications and challenging up-levels for all abilities. She, herself, has experienced and worked through multiple injuries. With a desire to pay it forward, she brings a peaceful energy, passion for health and wellness and work/life balance and love of music to her classes. She is a firm believer in the power of prayer, breath, moving your body and centering your mind, to help survive, navigate, reframe and thrive, despite life’s curveballs. She has been a health care executive for 15 years and fitness has helped create much-needed balance in her life. Love at first class (with Heath) and inspired by her other favorite instructors (Katie and Rochelle included), She completed training and certifications in cardio, weights and barre in 2016. Stacey has dove back into fitness and is ready to reconnect with you! A rocky life and corporate climb at an early age left her searching and believing there’s got to be more in life. Her regular attendees are always left anticipating her next move wondering how many reps are in this set, hoping it’s truly the final eight, and expecting to “hold this one.” You’re guaranteed to think of her for at least two days after the class, but the results will exceed all expectations And yes, that is a challenge. Don’t expect her music to include the top 40 songs, she prefers cutting-edge Electronic Dance Music (EDM) and extended remixes as motivation. Her core values include encouragement, creativity, and building a solid foundation with personalized attention, so everyone exceeds their own potential. Her teaching style focuses on high energy, enthusiasm, and guidance leveraging proper form and technique driving long-term physical sustainability and injury prevention. She is deeply passionate about dance, specifically ballet, and believes everyone has a little bit of dancer in them. She is a classically trained dancer who studied under nationally known and notable ballet, pointe, and modern dance instructors.
